Evolving to a digitally focused pharmaceutical / healthcare company: An organisational roadmap.
Since 2010 OUTiCO have championed a new and modern way to reach Healthcare Professionals, pioneering the Multi-Channel Account Management sales model. Over the last few years the NHS has continued to evolve, and whilst educating the industry that they need to embrace change, valuable insights have been collected along the way. In a series of chapters, we’ll be sharing these insights, and creating a timely debate and dialogue around the industry, considering how we all interact with the NHS, now and in the future.
Download chapter one: