OUTiCO

Stabilisation of sales in 42M brand product

Stabilisation of sales in 42M brand product
Stabilisation of sales in 42M brand product

Challenge

  • Market leading mature brand in decline by -5%
  • Commercial rebates and cost saving initiatives from competitors cannibalising client revenue
  • Need to stabilise decline and protect sales from potential generic competitor
  • Limited geographical reach across UK market

 

Solution

  • Flexible resource with geographical reach across UK
  • Quality team to quickly integrate into newly established team
  • 10 OUTiCO Multi-Channel Account Managers deployed for initial commitment of 1500 days
  • Ability to effectively target primary care accounts across
  • UK with commercial offering to convert to buy brand direct

 

Outputs

  • Stabilised -5% decline of £42M brand
  • Project extended by further 1 year
  • 3.5% 6 month versus 6 month cash growth in accounts worked by OUTiCO MCAMs (Nov 2016)
  • >50% of sales generated from accounts buying direct

 

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