OUTiCO
OUTiCO

Positive formulary success within 8 months!

Positive formulary success within 8 months!
Positive formulary success within 8 months!

Challenge

  • New product launch
  • Limited market access capabilities in priority CCG/Health Boards
  • Short time frame to gain positive formulary positioning

 

Solution

  • OUTiCO intelligence used to prioritise key customer targets across 25 priority CCG/Health Boards
  • 3 OUTiCO Multi-Channel Account Managers deployed for 288 days over 8 months
  • 8 month project focused on a mixed payer group including Medicines Management, Commissioners and Chief Pharmacists

 

Outputs

  • 100% of the 25 CCG/Health Board positively positioning product on formulary
  • Relevant database of key customers across all accounts
  • 82% coverage of cross functional Payer/HCP target list spanning 30 CCGs
  • Over 300 payer contacts during project duration
  • Formularies gained generated sales over 263k within first 12 months

 

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Evolving to a digitally focused pharmaceutical / healthcare company: An organisational roadmap

Chapter 1: The NHS as a Customer