OUTiCO
OUTiCO

Market Share Increase to 70%

Market Share Increase to 70%
Market Share Increase to 70%

Challenge

  • Newly acquired product for our client
  • Limited market intelligence in place
  • Head to head competition with one other brand
  • Anticipated ‘Market access’ improvements for competitor brand which would threaten client revenue
  • Targeted focus to defend/grow brand opportunity

Solution

  • OUTiCO intelligence used to prioritise UK CCG/Health Boards in line with market access and value
  • Initial target cohort of 40 CCGs identified
  • 3 OUTiCO Multi-Channel Account Managers deployed for initial commitment of 225 days
  • 7 month pilot project focused on a mixed Medicines Management and Specialist Hospital customer base

Outputs

  • 28.5% 6 month cash growth
  • 10% increase in market share from June 2016

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Evolving to a digitally focused pharmaceutical / healthcare company: An organisational roadmap

Chapter 1: The NHS as a Customer