The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months.  (more…)

The digital revolution has changed the sales landscape in all industries, redefining what it takes to be a market leader. (more…)

For years, the role of the pharma sales representative has followed a uniform approach, a tried and tested method for selling to Health Care Professionals: field reps deployed across the roads, handling face-to-face appointments, and waiting for clinicians to become available. But in recent years pharma has changed, and businesses can no longer afford to continue with a traditional model in an ever-changing, modern world.