Traditional pharma sales has be associated with the personal touch for decades. (more…)

For years, the role of the pharma sales representative has followed a uniform approach, a tried and tested method for selling to Health Care Professionals: field reps deployed across the roads, handling face-to-face appointments, and waiting for clinicians to become available. But in recent years pharma has changed, and businesses can no longer afford to continue with a traditional model in an ever-changing, modern world.

The best way to engage with Health Care Professionals is to focus on their individual needs (more…)