For years, the role of the pharma sales representative has followed a uniform approach, a tried and tested method for selling to Health Care Professionals: field reps deployed across the roads, handling face-to-face appointments, and waiting for clinicians to become available. But in recent years pharma has changed, and businesses can no longer afford to continue with a traditional model in an ever-changing, modern world.

The best way to engage with Health Care Professionals is to focus on their individual needs (more…)

Scottish cost regulators have approved funding for five new therapies on the NHS, offering new treatment options for a range of conditions. See full article here: http://bit.ly/2qkifnO