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Attracting and retaining talent – recruiting the workforce of the future

When it comes to recruitment, it’s a two way street. Companies need to assess how attractive or appealing they are in order to recruit and retain the best talent. But what is it that employees are looking for, and what does the future hold for the workplace?

A recent survey from Fuze looked at how workplaces would change over the next five to ten years. They polled over 6,600 employees from Australia, Canada, France, Germany, the Netherlands, Scandinavia, Spain, the UK, and the United States. Its latest research report uncovered four trends that are shaping the future of work.

Fuze reported:

  1. Work is Fluid: the majority of workers are willing to make sacrifices if it means gaining flexibility
  2. Work is Open: the rise of mobile technology is untethering employees from workplace constraints, creating a new appetite for jobs that are unbound by the traditional workday
  3. Work is Balanced: technology has blurred the lines between the personal and the professional, and workers are looking for career opportunities that give them time to pursue their passions rather than take it away
  4. Work is Personal: as AI and automation become more mainstream, employees are optimistic about what this means for their personal productivity and working on more interesting work

Striving for flexibility

The report revealed just how much employees are prioritising flexibility, as they strive for work/life balance. Findings included:

  • The majority of people are willing to make sacrifices if it means gaining flexibility
  • 54% said they would move jobs to gain greater flexibility
  • 83% believe they don’t need to be in an office to be productive
  • 89% of people say flexible working should be how we work – not a benefit

 “Nearly all (95%) workers say work/life balance is an important factor when searching for a new job”


Whether it’s for health and wellbeing, to juggle family commitments, or even to look after pets, providing a genuine work/life balance is critical to attracting employees. See infographic here.

Flexible working defined

When we talk about flexible working, we mean a flexible working arrangement that the employee has some say over how, where, or when they work. It could be working from home, being part-time, or having a flexitime agreement. It’s basically any arrangement where people benefit from an element of freedom which supports their lifestyle.

Research from the CIPD, as reported on Monster, has shown that implementing flexible working practices can improve staff engagement and motivation. Natalie Pancheri, HR Policy Adviser at the London School of Economics (LSE) says, “The benefits of flexible working are well established, from increased employee engagement to better performance”.

According to Monster.com, “supporters of flexible working claim that, even in a downturn, businesses adopting flexible working practices might find that it is not a mere compromise strategy. In fact, it may bring improved staff motivation, recruitment and retention, greater customer satisfaction, increased productivity, reduced sickness, and greater cost-effectiveness.”

Technology will continue to enable flexibility

To become an employer of choice, with the ability to attract a more skilled workforce, companies need to embrace the future of work.

With developments in technology, implementing flexible working has become much easier in recent years. But it’s important to remember that employees are individuals. Fuze states that “we each have our unique preferences and relationship with technology. And the same holds true for how we behave at work. Today’s thriving businesses understand that both internal and external audiences reject the notion that one-size-fits all. Check in with your employees – both new and seasoned – to see how they prefer to interact.”

At OUTiCO we’re proud to employ the highest quality sales professionals, and offer the ultimate flexible sales model, which was borne out of a culture that is both rare and refreshing. We strongly believe in providing a genuine work/life balance for all our employees, and our flexible approach to working life helps us continue to attract the best talent. A strong retention rate means clients benefit from a consistent and motivated sales force.

Our flexible working practice is the top reason people like to stay working with us. Want to know more? Visit www.outico.com/careers

See what our team has achieved, and view our case studies here.

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